Speeches as branding tools

For many years, official speeches have brought many information about governments intentions, plans or projects. Although they can be the most boring way to say nothing, brilliant politicians are always brilliant communicators.

Speeches are one of the main weapons to lead national communications: speeches in all their meaning. Voice management, body language, words, silences…

Some of the most popular speeches in History have had a very particular effect. Winston Churchill, Nelson Mandela, John F. Kennedy, Martin Luther King… all of them at a global stage. But many others achieved the same success at a specific level, be it national, local, religious or sportive.

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