The impossible European brand


When the Malaysian plane was shot down in Ucraine, the European Union failed again to react as it had to. The EU has shown once more that it is not a real country, but an economic and little more meeting of 28.

The United States reacted immediately and Obama spoke loud and clear. Russia was the one to blame for the disaster and maybe there were too many crossed interests in Europe to allow Brussels to shout firmly with one single and unique voice.

While that silent was the only sound arising from the EU, the bodies of dozens of Dutchmen were received in Amsterdam. British Prime Minister was the one to take the EU voice and claim for exemplary actions against Russia. But that was a suspicious voice, in a time of European rivalries of the strongest towards the continental leadership.

This is the last sample of the lack of authority of the EU in the global context. Although the Lisbon Treaty tried to amend this strengthening the head with a new Presidency and created the position of the High Representative of the Union for Foreign Affairs and Security Policy, nothing has effectively changed.

The result is European foreign policy keeps being the same. Too many different actors with too many different interests.

I can guess that Europe will not be able to shape its own brand, as there is not a shared and uniform reality. The lack of identity and character is enough to turn it in an impossible dream.

 

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