“It is independentism that hurts Spain´s Brand”

“The perception of Spain does not hurt that of Cataluña. It is the other way”. This is the conclusion of the last report of the Spain´s Brand Observatory, that monitors the Brand of Spain. This Observatory is a part of the Instituto Elcano, an official organism of the Spanish Government that takes care of anything around and into the Nation Brand.

Its Director, Javier Noya, stresses the fact: “It is independentism that hurts the Brand of the country“.


Spain´s Brand is getting better and better in the foreign media. And, for the first time in 4 years, we can see positive articles about the country.

Full article in Diario ABC


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