“The perception of Spain does not hurt that of Cataluña. It is the other way”. This is the conclusion of the last report of the Spain´s Brand Observatory, that monitors the Brand of Spain. This Observatory is a part of the Instituto Elcano, an official organism of the Spanish Government that takes care of anything around and into the Nation Brand.
Its Director, Javier Noya, stresses the fact: “It is independentism that hurts the Brand of the country“.
Spain´s Brand is getting better and better in the foreign media. And, for the first time in 4 years, we can see positive articles about the country.
Full article in Diario ABC
- Spain’s tarnished brand (elpais.com)