Place & Country Branding is present in many public areas. International Relations, Global meetings, mega-events, world forums, summits… So we can find many articles related to this discipline where we can see different opinions and points of view.
We dedicate this section to those articles we can find around the world that tell, analyze or simply give us a new way to understand Country Branding actions.
Most of the Country Branding Campaigns we can see do not fill the requirements experts consider necessary. Great nations are those that understand and build a 360ยบ strategy.